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  • Corporate Social Responsibility The Corporate Social Responsibility (CSR) of the J&K Bank seeks to recognize obligations towards society and aims to integrate the CSR ideals into its mission for optimizing both business and social performance
  • CSR Policy With the objective of promoting the philanthropic activities, other social and environmental issues, the bank has a CSR policy in place embodying the broader principles for providing donations
  • CSR programmes Poverty Alleviation Programme
    Environmental Excellence Programme
    Education For All Programme
 


  Corporate Social Responsibilty

  CSR Aspect of the Bank
  • The Corporate Social Responsibility (CSR) of the J&K Bank seeks to recognize obligations towards society and aims to integrate the CSR ideals into its mission for optimizing both business and social performance. It stresses on promoting work life balance, give attention to social and environmental concerns and host of factors that facilitate business pursuits and accomplishment of economic goals. The CSR is not just recognized as promulgating the Bank's own values and principles of philanthropy but also the values and principles of all those who have a stake in it or are affected by its operations. By supporting social cause aligned to the mission the CSR strategy differentiates the Bank's brand and enhances its reputation. The Bank manages social issues in the same manner as any other strategic business issues.
  • The Bank besides playing its role in economic development of the State and country contributes significantly towards the social cause. The Bank has established its credentials for the poor and needy by donating generously for various philanthropic activities aimed at ameliorating their sufferings. Be it victims of natural calamity, like fire, flood, snowstorm or tsunami and disabled or patients with serious ailment who lack reliable means of survival, the bank has been all through supporting them. The one and a half decades long turmoil in the State of J&K has added to the agonies of people with hundreds of children losing their parents to fend for themselves in this harsh world. The Bank realizing its responsibility of saving the life/ future of these blooming children, adopt several of them by providing financial support either through various orphanages where they are sheltered or directly to the orphans by bearing their educational or other expenditure. The Bank would continue to provide study scholarships to the poor and needy students including students from far-flung areas, who without such support would have been school dropouts. The Bank shall continue donations for the development of infrastructure (computers, books, TV's, prosthetic support etc) to various NGOs, societies, trusts, institutions, etc. involved in socio-economic development of the society. The physically challenged persons belonging to socially and economically deprived classes especially children shall be helped by acquiring prosthetic support by meeting partly or fully cost of surgery with pre and post medication.
  • In order to enable socially and economically weaker classes to live a healthy life the bank shall endeavor to give financial support to the needy and poor patients, afflicted with dreaded diseases like Cancer, cardiac failure, Kidney failure etc. for their treatment / surgery.
  • Heritage preservation is an important responsibility of every conscious individual, institution or agency. The thrust areas to assist in this respect for the Bank will be preservation of historical/religious monuments, development of tourist sites, national properties, museums, libraries, protection of environment/ecology etc. and sponsoring seminars and awareness camps, art and literary works, 3rd cultural activities, social service camps, college or university students clubs etc.
  • The Bank has been playing a vital role in the promotion of tourism and it is in this backdrop that the Bank has been shouldering the responsibility of registering yatris for the Shree Amarnathji Yatra through its extensive network of branches spread across the country. The yatra is an annual religious function of Hindu community, wherein devotees travel by foot to pay obeisance to Holy Shiv Lingam at Shree Amarnathji cave. The Bank puts in place special registration counters at all branches of the Bank outside the state and some selected branches in Jammu and Kashmir State. In addition to this, accidental insurance cover facilitity of Bajaj Allianz General Insurance Co. Ltd. to the pilgrims at a nominal premium is made available to the yatris. During the yatra, the bank establishes mobile branches even at the holy cave. People in general and pilgrims in particular all over the country have appreciated this effort and won lot of applause for the Bank .
  • Apart from above activities the Bank has been constructing/developing the public utility service like public parks, bus stands, drinking water posts, lavatories, conveniences, rain shelters. In addition to this, the bank organizes relief camps, service camps, night shelters, health resorts, health clinics, disaster & calamity management centers, rehabilitation centers etc.

  Policy
  • With the objective of promoting the philanthropic activities, other social and environmental issues, the bank has a CSR policy in place embodying the broader principles for providing donations. The donations are made within the prescribed limit of 1% of the published profit for the previous year. It focuses on economic, social, cultural and geographical backwardness of the area.

  Key Features
  • The bank provides financial assistance for the benefit of Handicapped persons/ orphans/ poor patients suffering from serious ailments.
  • Provides direct assistance or through Prime Minister's Relief Fund or Chief Minister's Relief Fund or any other national level or state level calamity relief fund to needy who have suffered due to natural disaster and calamities.
  • Helps in rehabilitation of handicapped children/ persons belonging to depressed classes of society.
  • Provides for procurement of devices / apertures for kidney transplantation; cardiac interventions; cancer patients; AIDS HIV and other dreaded diseases, philanthropic support for people belonging to economically deprived sections of the society.
  • Provides financial support to orphanages.
  • Provides scholarships to meritorious students of depressed sections of the society at various levels with focus on the needy.
  • Provides technical and financial support for the Heritage Preservation through sponsorship of awareness seminars, organizing social service camps, sponsoring Art & Literary works and preservation and development of important Historical, religious, tourist sites, museums, libraries, archives, scientific organizations and National properties.
  • Provides financial assistance for protection of Environment/ecology.
  • Constructs and develops the public utility services like bus stands, development of parks, construction of drinking water posts, lavatories, conveniences etc.
  • The donations are directly made to depressed class of society including physically challenged person or through a Non Governmental Organization engaged in the ameliorating of the suffering of this class of society.
  • To ensure transparency in selection of deserving beneficiaries followed by disbursement of proceeds to the donees, the following precautionary measures are also ensured.
    • The applicant should not be an employee of any Institution, semi-Government, quasi- Government or Government organization entitled to Medical Aid benefits.
    • The applicant is not a professional beggar.
    • The applicant is not a dependent family member of Bank's own staff.
  • The Bank's CSR is rooted in its Corporate Governance philosophy, which in turn is woven around Bank's commitment to ethical practices in the conduct of its business, while striving in the constant quest to grow with profits and enhance shareholders value and align interests of the shareholders, stakeholders and society through adoption of best international practices and standards. Managing CSR is not viewed as an extra cost or burden but is viewed not only as making good business sense but also contributing to the long-term prosperity of our Bank and ultimately its survival. Being a good neighbour and showing that you care on the one hand and being a successful business on the other, are flip sides of the same coin.
  • The Bank donated Rs.one lakh to Maharaja Ranjit Singh Trust, New Delhi, for the upliftment of downtrodden sections of the society. The Bank gave donation to the Foundation for inter-community Relations Delhi for upliftment of society. A financial assistance to the tune of Rs.1.00 lakh for the welfare of Gujjars was given to Gurjar Desh Charitable Trust, Jammu. The Bank donated sewing machines to destitute widows through Bhartiya Dalit Sahitya Academy, Jammu. Showing its eagerness for the upliftment of women, the Bank donated embroidery machines to Women's Welfare Society, Kachhama, Kupwara. The Bank also gave donation to NGO Friends Association for Ladies and Orphans Welfare (FAOW), Srinagar.
  • Devastating fire in village Batpora (Wathora), Kashmir rendered hundreds of people homeless and two persons lost their lives. The Bank organized a relief camp and distributed 50 kgs of rice and Rs.5,000 to each of the affected family. Similarly, another relief camp was organized for the fire victims at Seer, Anantnag (South Kashmir), where blankets, eatables and domestic utensils were distributed among the sufferers. A camp was also organised by the Bank at Lasipora, Pahalgam, where cash was distributed among the fire victims.
  • With a view to help Kargil war sufferers of Drass area in Ladakh region in their rehabilitation, the Bank organized a relief camp. Blankets and eatables were distributed among the people covering about 1500 families settled in 17 villages in and around Drass, who had migrated to Sankoo, Saliskote and other far flung areas of Kargil. Stationery items were distributed among the school going children.
  Glimpses of some programmes
  Name
    Poverty Alleviation Programme
  Objectives
    To educate and provide the underprivileged sections financial services through intervention and community participation
 

Poverty is an age old and worldwide phenomenon. It affects the quality of life of the people in the society in one form or other. India is a developing country with huge percentage of population living below poverty line. India has a massive poverty.

The analysis of poverty scenario in India is a complex one. The unemployment/underemployment, underdeveloped agricultural sector, unbalanced development with huge regional imbalances, illiteracy, shortage of capital, lack of entrepreneurs, etc are some of the major causes of poverty in India.

Keeping this in view, the Bank during the year 2005-06 launched a comprehensive programme for upliftment of poor and to raise the living standard of masses and ameliorate their socio-economic conditions so as to achieve balanced economic growth with social justice.

Bank targeted those people who have certain entitlements in the form of productive assets, education & skills, the possession of which otherwise can generate incomes to buy the food requirements above the subsistence level. However, the programme recognized that poverty cannot be eradicated by relief. It needs to be removed through creation of productive employment opportunities and other social conditions. Productive employment generates growth, creates assets and thus improves the economic conditions of the poor who get engaged in such pursuit. At the same time, growth through productive employment creates a multiplier effect for bringing about a change in the economic scene. Further, poverty originates in villages and Bank took various initiatives to contain it there so that its overflow to towns and cities in the form of social migrations and slum dwellers is stopped. Therefore, the focus of Bank's poverty eradication programme 'WE ARE FOR THE POOR' was rural centric.

Under the programme, the Bank undertook number of initiatives to raise the standard of people and alleviate poverty. The programme covered areas of agriculture, horticulture, village and cottage industries, fisheries, tourism, handicrafts on one hand and promotion of health, sanitation, communication and education on the other.

 

Poverty is an age old and worldwide phenomenon. It affects the quality of life of the people in the society in one form or other. India is a developing country with huge percentage of population living below poverty line. India has a massive poverty.

The analysis of poverty scenario in India is a complex one. The unemployment/underemployment, underdeveloped agricultural sector, unbalanced development with huge regional imbalances, illiteracy, shortage of capital, lack of entrepreneurs, etc are some of the major causes of poverty in India.

Keeping this in view, the Bank during the year 2005-06 launched a comprehensive programme for upliftment of poor and to raise the living standard of masses and ameliorate their socio-economic conditions so as to achieve balanced economic growth with social justice.

Bank targeted those people who have certain entitlements in the form of productive assets, education & skills, the possession of which otherwise can generate incomes to buy the food requirements above the subsistence level. However, the programme recognized that poverty cannot be eradicated by relief. It needs to be removed through creation of productive employment opportunities and other social conditions. Productive employment generates growth, creates assets and thus improves the economic conditions of the poor who get engaged in such pursuit. At the same time, growth through productive employment creates a multiplier effect for bringing about a change in the economic scene. Further, poverty originates in villages and Bank took various initiatives to contain it there so that its overflow to towns and cities in the form of social migrations and slum dwellers is stopped. Therefore, the focus of Bank's poverty eradication programme 'WE ARE FOR THE POOR' was rural centric.

Under the programme, the Bank undertook number of initiatives to raise the standard of people and alleviate poverty. The programme covered areas of agriculture, horticulture, village and cottage industries, fisheries, tourism, handicrafts on one hand and promotion of health, sanitation, communication and education on the other.

  Name
    Environmental Excellence Programme
  Objectives
    To preserve and promote green & pollution free environment.
 

In the last few years environmental degradation has reached to immense proportion owing to unabated exploitation of nature and natural resources. The major factors responsible for degradation of environment in India have been heavy industrialization, deforestation, increase in traffic in cities, population explosion, illiteracy, etc. Accordingly, in order to preserve environment and promote pollution free environment, the Bank has launched a comprehensive programme to preserve and promote green & pollution free environment. Under the programme, the bank undertook number of measures like planting trees, developing parks and gardens at barren lands, undertaking cleanliness drives etc. Awareness camps are organized on continuous basis at number of places to educate people to keep their environment clean

The preservation of environment is a top most priority for the Bank. The Bank has been playing a pivotal role in protecting the environment by organising cleanliness drives throughout the country particularly in the state of J&K. During "Plantation Week" massive plantation drives are organised at various parts of the Jammu and Kashmir State. On the eve of World Arboriculture Day, the a massive plantation drive was undertaken at Badamwari, Srinagar where almond sapling were planted. The plantation drive at Badamwari was undertaken as a part of the Bank's plan to revive the famous almond garden, which had lost its fame over the years due to negligence and oblivion.

  Nostalgic feelings about the past had never been so strong as they were on March 25, 2008 when J&K Bank dedicated the revived and redesigned pride past of Kashmir, Badam Vaer to the people of Kashmir. Developed around the famous Waris Khan Chah Badam Vaer is a solid reminder of the past and a walk around it refreshes and resurrects the sense of history.

The Bank has been extending support to municipalities and hospitals in Srinagar and Jammu cities for ensuring better hygienic conditions. The Bank developed a public park at Iqbal Park, Srinagar. The park at one time was in a dilapidated condition and a thriving place for all kinds of insects. Even the garbage of most of the areas of the city was being dumped in the park and also main vegetable & fish market used to operate in the park. The park had become nuisance for people in general and residents of area in particular as foul smell used to emanate from the park. The park is now presenting a new look and has become a major attraction for people, which reflects the J&K Bank's environmentalist approach. The Bank has converted barren piece of lands into green pastures in the state. The bank has developed children's amusement park in the world-renowned hill station of Pahalagam in the heart of Kashmir valley. The park not only commensurate fully with the flora & fauna of the place but also complements the natural scenic beauty of the place. The park is spread over an area of 42 kanals, where different kinds of rides have been installed for children over an area of just three Kanals. The majority of area of the park has been developed as Landscape. The arcade and restaurant have been constructed in such a manner that they fully blend with the natural scenic beauty of the place. The park also encompasses an artificial lake of about 15,000 square feet area where the visitors enjoy swan boat rides. The main attraction of the park, however, is a musical fountain which has been established just at the arcade. A baby train is something that every child loves to board and enjoy. The entire project was completed in a record time of four months only.

The Bank developed another amusement park "Bagh-I-Wazir", Bun Bagh, Anantnag, Kashmir. Different kinds of rides have been installed in the park for children. In a short span of time, the park has become a major tourist attraction in the region. The bank also has plans to establish such types of leisure and pleasure destinations in other tourist places of the state as a supplement to ecological/environmental development.

The development of Rajinder Park at Ranbir Canal and a walk way along the canal has delghited the people. In order to stop the wastage of water, the Bank donated Rs.1.00 lakh for construction of service reservoir at Spring for the people of Seer, Anantnag, Kashmir. Due to the efforts of the Bank, more than 200 families were able to get pure drinking water in the area. The Bank organized sanitation and cleanliness drives in Srinagar and Jammu cities. Similar drive was organized at Sher-I-Kashmir Institute of Medical Sciences (SKIMS).

  Name
    Education For All Programme
  Objectives
    To promote education among the employees and the deprived sections of the society.
 

In order to promote talent and creativity among the youth, the Bank sponsors various such programmes where they are encouraged to explore their talent and creativity. The Bank provides financial assistance to the bright students belonging to poor families so as to help them to complete their education. During the year, the Bank has adopted number of students to bear their educational expenses. The Bank also provides financial and other kinds of support to those organizations that are involved in the process of promoting education across the country. The Bank donates computers and other kinds of equipments to schools and other educational institutions from time to time. Recently, a poor student of Rajouri got admission in Government Medical College Jammu. The Bank extended him financial help for the purchase of books. Similar assistance was given to a poor student to pursue his M.Sc Chemistry in Kashmir University. The Bank also bear house rent, bus fare, examination fee and tuition fee of a poor student pursuing studies in SKIMS Medical College. Similarly, a student hailing from Rajouri pursuing his studies in Engineering was provided financial assistance to the tune of Rs.13,000. The bank has extended a number of scholarships to deserving Kashmir University students.

The Bank provided books free of cost to the students of Government Medical College, Srinagar, who had lost all their belongings including books in a devastating fire that engulfed the College Hostel. The bank has adopted nine orphan children from Shehjar Orphanage and is bearing all expenses related to their studies. In this age of Information Technology, the Bank is making efforts to take computer education to far flung areas for poor students. The Bank has been generous to donate computers to Apna Ghar orphanage at Beerwah (Budgam), VAZR School at Kupwara, Law Department (Kashmir University) and Sultan-ul-Arfeen Trust (Srinagar). A physically handicapped student hailing from Anantnag was given a computer node by the Bank.

 

 


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